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Acting on your aha moments9/19/2023 ![]() He basically says: your methods are weak and useless and you can’t save me. And you’re telling me to ‘just do it’ and that will make it all better? Strange went through the most grueling education you can imagine, probing the vast mysteries of the human body. So near the beginning of the movie, there he is in a grueling Physical Therapy session, and he’s fed up with the PT giving him another “you can do it” rah rah rah Cat Poster speech. It’s his only hope of getting his life back: his prestige, his money, and his very identity. Believability.Īfter mangling his hands in a car accident, once-star surgeon Stephen Strange struggles to regain function in his fabulous fingers. When you deliver your discovery, you don’t want arms-folded- across-the- chest skepticism. It’s the moment we’ve all been waiting for – when you introduce the Secret Sauce, the Magic inside your insights, products, and services. ![]() It’s the same problem we face when we tell a sales story and we come to the “AHA Moment” or the DISCOVERY in the 60 Second Sales Hook. Strange’ knows how to solve that problem. So to win engagement, you have to use a more ancient bag of tricks to hook the audience. Slick graphics will only get you so far until people tune out. With each new marvel, the problems becomes making the jaded audience member believe. From epic fantasies like Game of Thrones to superhero flicks like The Avengers.īut with the success comes new obstacles. We live in the Golden Age of Fantasy Movies. ![]() And one of the secrets of the believability is a little storytelling magic trick you may use in your next promotion. To the tune of $653 million and counting.
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